A New Friend,
Letters Written, Well Chosen Words...
Dear Friend,
The year was 1996. The month was June or July if
I recall
correctly.
I was on the road speaking in two cities a weekend
on the
topic of Internet marketing with my friend Jonathan
Mizel
and my new friend (at the time) Declan Dunn.
It was a sweet gig. We'd speak in a city on Friday.
Drive
to another city. Speak again. And on Saturday night
we got
to go see the city.
Things that stand out in my mind are rainy days
in Seattle
and buying coffee at a coffee stand in the parking
garage
at the Seattle airport. (I dare say the ONLY coffee
stand
in an airport parking garage in the U.S.)
The taste of Chicago sticks in my mind because
it's a
spectacular event.
New York was a city I was scared to speak in but
later
loved because the people are wonderful.
I could go on and on about St. Louis, Miami, Nashville,
Boston, LA, San Francisco, Cincinatti, and many
other
cities with great memories.
Anyway, the point is, my new friend Declan Dunn
heard my
speech on how to write sales letters 4 or 5 times.
Before you know it, he'd whipped up his very own
pithy
sales letter for his product.
One night in my hotel room when we were hanging
out he
asked me what I thought of it.
In no uncertain terms, I told him it was a wreck.
And
why it was a wreck.
Next weekend he showed it to me again.
It was better. There were a few tweaks needed.
Next week, my eyes popped out.
He came back with a letter to die for that sold
great guns
after he put it up on his web site.
That was the last time I ever critiqued or needed
to
critique a letter for Declan. In short order, he
was
spitting out copy at furious rates as good or better
than
I could write.
I remember an interview with the late comedian
Red Skelton
once. Talking about up and coming comedians, he
said, "the
cream rises to the top."
How true that is. Dec went out to consult with
American
Express and other big name companies. Today he is
a very
in demand seminar speaker for good reasons. Basically,
he's a hot shot marketer who gets paid big bucks
just for
sharing the wealth of his knowledge.
I can't take ANY credit for his success. Other
than I held
a light up and said this is the path you need to
take to
make this letter sell your stuff.
What does this have to do with you?
I don't know how high you can jump or what altitude
you
can soar to. But like Jonathan Livingston Seagull
in the
novel by the same name, you'll never know how high
you can
fly unless you try.
And it certainly helps if you seek out a little
sage
advice along the way.
A few well-chosen words here or there about your
sales
letter, marketing strategy or product idea could
be the
catalyst you need to turn you from a green copywriter
wet
behind the ears to an in demand pro that gets paid
thousands of dollars to tap out a few words on a
keyboard.
I wish I had a lot more Declan Dunn's and Jim Edward's
to
talk about.
Maybe you are one of them. If you are, lemme know
by going
here:
http://members.InstantAudio.com/st1.asp?c=35051&P=Marlon+Sanders
Best wishes,
Marlon Sanders
P.S. If writing sales copy is a major struggle
for you as it once
was for Declan then you need to check out:
Get
Your Profits
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