How much of a
genius do you have to be?
Dear Friend,
Ever wonder how much of a genius you have to be
for your
marketing know how to pay off for you?
Here's a story that reveals the answer.
Today I ran into the lady who runs my local computer
repair shop.
"That banner you told me to put up WORKED!
I've gotten 5
jobs from it just this week," referring to
the big yellow
banner outside the shop reading "Virus Removal
Experts."
Now, actually, the headline I gave her was along
the lines
of "Viruses Removed -- Guaranteed!"
Or something like that.
But what she's running is working, so I ain't tellin'
her
to change it anytime soon.
Flash back in time to 3 weeks earlier. We were
talking
about how she could get more customers.
Drawing on my vast storehouse of marketing wisdom,
I
inquired, "What's the #1 best seller you got
around here?"
"Virus removal," she snapped back.
"See that blank spot on the sign out front?
Will they let
you put anything on that?"
She replied with a skeptical tone, "Well,
you'd have to
PAY for that. But they will let me hang a banner
up."
Being the marketing genius I am, I replied, "How
'bout you
put somethin' up there on a yellow banner...like
your
viruses Removed -- Guaranteed!
"...or perhaps....Viruses Removed in 48 Hours
--
Guaranteed.
"Or...Free Virus Analysis."
I spouted off some blatantly obvious stuff like
that
anyone with any knowledge of and skill in headlines
whatsoever coulda come up with.
Anyway, she put the yellow banner up with the relatively
lame "virus removal experts." And it paid
off in spades.
"Next time you come in, your repair is free,"
she offered
generously.
Now, you may be thinking that all the money you
spend on
ebooks, courses and so forth is a waste if you don't
start
a business.
Look at it this way.
You can get a lot of free stuff like computer repair,
dry
cleaning or whatever...Just by having the most basic,
simple understanding of marketing.
Anyway, I popped by later and showed her how to
run an
editorial style ad dropping into a hotline followed
up by
a series of letters ala Dan Kennedy/Jeff Paul model.
Again, this ain't rocket science stuff.
You shoulda seen her eyes light up.
Then I came up with a back end for her since her
profit
margin is horrible.
And if you've studied headlines a little and know
just the
basics of lead generation, you pretty much coulda
done the
same.
How much of a genius do you gotta be to come up
with a
headline like:
"What will YOU do when your wife, kids and
friends see
P-O-R-N popup on YOUR computer? We get if off FAST!
Guaranteed. Or it's free."
See, all this marketing stuff might end up not
bein' a
waste for you after all.
Fact is, with a little direct response knowledge,
you can
appear to be a genius to a LOT of businesses.
Best Wishes,
Marlon Sanders
P.S. If you think I'm a genius for coming up with
the
stuff above, you need to go through the Cash Like
Clockwork System.
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Your Profits
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