Product Review
of the: Associate
Program Marketing Handbook
You’re online. So what? Just because you’re
out there prospecting for customers with a product
you think is terrific, don’t expect customers
to come beating a path to your cyber door. Unless
you’re sweating the details, constantly focusing
on how you’re going to improve your chances
of success through smarter web selling techniques,
you’re no better off than anyone else. And
you know this kind of hit-or-miss approach just
won’t cut it.
The reality is that you need all the help you can
get—all the leverage you can find to bring
traffic to your site and convert that traffic to
dollars. It’s work. Hard work. Web marketing
master Marlon Sanders knows this, probably better
than anybody else in the business. And for years
he’s been doing the legwork, blazing a trail
for a growing number of believers—people like
me-who’ve seen his experience, expertise,
and horse sense find its way into one must-have
e-book after another.
No matter how many how-to tactics and hints on
web selling you’ve heard about, you haven’t
gotten serious about building your “customer
intelligence system” until you’ve learned
from Marlon. He’s the guy who’s carved
a name for himself through discovering and delivering
the formulas, the step-by-steps, and the real-world
tricks of the online marketing trade.
You’re online. Where do you want to go? How
do you get there? What do you need? Well, the King
of the Click-Throughs, has delivered again. The
Associate
Program Marketing Handbook is an up-to-date
toolbox crammed with 25 closely linked techniques
for building and promoting your associate programs.
It’s about drawing your customers to your
site with the right “bait.” It’s
about getting the most from free or low-cost services,
advertising, and classified ads. Getting the word
out about your product through reports and e-books,
and maximizing your money machine through search
engines, piggybacking on media events, and cashing
in with techniques like the Swish Banner method.
When all is said and done, it’s about converting
click-throughs to cash. You study what works, you
fine-tune, and you adjust.
Even with the powerful tools and the winning edge
you’ll get from Marlon’s solid guidance,
he’s the first to remind you that basic trial
and tweaking is the name of the marketing game.
And that advice is worth something in itself! Finding
and keeping customers can be as simple as streamlining
your site design for usability, perking up your
online content (after all, your text is king), or
re-evaluating your opt-in campaign.
For all the invaluable strategic information covered
in his quick-reference on the fine art of online
reselling, Marlon’s bottom-line message is
clear and no-nonsense: Online reselling is still
down-to- earth marketing, and the fundamentals apply.
Figure out what you do
best, who else does it, and why your target customers
should care. In other words, position your product
and educate your customers.
Yes, you’re online. And if you could turn
to a proven voice of wisdom to improve
your odds of making more money, why wouldn’t
you?
--Robert G. Gardner, Ph.D.
Dr. Gardner writes professionally and, as such,
was compensated for preparing this review.
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