Review of: The
Amazing Formula
Reviewed by Robert G. Gardner, Ph.D
Sure, you should know better, but how many times
have you been a victim of the “too good to
be true” syndrome? I know I’m not the
Lone Ranger when I’m on the receiving end
of those “Secrets of Getting Rich on the Internet!”
e-mails that line up in my inbox. They show up almost
every day, with screaming subject lines that are
rich with promise: “Absolutely Guaranteed!”
“Surefire Success with Internet Marketing!”
“Easy Money through Web Selling!” And
on and on.
Sometimes I blow these messages away instantly,
without even thinking about it. Other times my curiosity
(or boredom) gets the better of me and I open the
file, follow the links, and spend a few minutes
reading the hype. Then I go away disappointed. Lots
of sizzle, but I’ll have to pay a lot more
if I want to taste the steak. If it’s there
at all! I’ve quickly reached the point where
I don’t know who to trust or what to believe.
“If it looks too good to be true,” we’re
told over and over again, “it probably is.”
Sound familiar?
But, if you’re like me, you’re more
than half serious about making money on the Internet.
You may have little more than a web page and a desire
to earn more with your computer. Yet, up to now
there’s been no real plan, no method to the
madness. So you keep on searching for “secrets”
you can use—a little bit from this “guru”
and a little bit from that one. All the while, you’re
wishing for that no-nonsense, soup-to-nuts system
that really works. One that’s built from successful
experience and that covers all the bases. No illusions,
no bottled smoke, no “magic bullets”.
Call off the hounds! The search is over.
I just discovered Marlon Sanders’ The
Amazing Formula that Sells Products Like Crazy.
This carefully constructed, gem-packed e-book is
the first common sense, how-to system on web-based
product marketing I’ve seen yet. And believe
me, with all those spam e-mails coming across my
desktop, I’ve become an expert on what doesn’t
get it done for me!
First off, Marlon makes no assumptions about his
reader’s online sales know-how. And he offers
no guarantee that his system will make anybody millions
from selling products on the web. What he does produce
is good, solid guidance (and there’s plenty
of it) on cutting through all the crap and getting
down to business on the Internet. It’s a “roll
up your sleeves and do it” system that’s
worked for others in the same boat I’m in.
If I follow the formula, I’ll increase my
odds for success. With a money-back guarantee. That’s
all anybody could ask for!
Just like a friend talking to you from across the
dining room table, Marlon speaks with passion and
conviction about a subject he obviously knows a
lot about. And he shatters every myth the so-called
“experts” have led me to believe about
selling products on the Internet. Here’s the
biggest myth: Web marketing has to be complicated.
“It’s not rocket science,” Marlon
tells us at the outset. “Then again,”
he adds, “rocket science isn’t what
makes you money.”
No deep diving is required to get these pearls.
Every step in Marlon’s truly “amazing”
formula is “powerful in its simplicity.”
Here we have a ready-made cookbook for making money
online, covering every aspect of web-site marketing.
The whole lifecycle of the marketing process is
completely and clearly described for you, including
how to: understand the important Internet money
equation for implementing the formula, obtain hot
product ownership, write the killer sales letter,
get and build a list, generate leads, create repeat
business, and increase your sales ratio.
It’s all there, in easy to digest sections
that flow so smoothly you actually want to read
on—and get to the next step. Marlon’s
system is packed with real-life examples, quick-hit
lists of reminders and action items, and links to
web sites for more information on a topic he’s
discussing. Need information on franchise laws?
The book gives you the URL to click to and get the
data immediately. The amazing formula’s got
it covered. How about a mailings program? A web
site is served right up.
Bottom line: The
Amazing Formula that Sells Products Like Crazy
really works. It promises an “amazing”
formula for success and then delivers it to you
in a way that will excite anyone looking to taste
that steak behind the sizzle. This is a must-read
for e-business entrepreneurs interested in learning
from a pro at web-site marketing.
--Robert G. Gardner, Ph.D
Dr. Gardner writes professionally and, as such,
was compensated for preparing this review. |
